New British Airways Outdoor Ad Campaign

This is the newest ad campaign by BBH for BA. Think its a nice example of simplicity working really well. Some simple but well written copywriting and awesome photography coming together really well . View the CR blog entry here.

Lee Mawdsley

Lee Mawdsley is a photographer based in East London. Anyone who has an eye for symmetry in photography gets my vote. As I've said before, what I enjoy in photography is highlighting beauty in something that the average viewer would simply dismiss as impossible to hold beauty.

What I like about this image in particular is the amount of 'individual living' happening in the photo. Thousands of homes each lived in in their own unique way, hundreds of cars going about their personal journey, two directions of train lines, going in and out of the city. And then in the distance in the haze of the city is probably Paris' second most famous tourist spot, Arc de Triumph, which itself must be viewed by a million people a day.